Top 5 Beauty Retail Apps on Android in the UK: Q1 2022 Performance

In Q1 2022, the top beauty retail apps on the Android platform in the United Kingdom displayed varying trends across downloads, active users, and revenue. Here’s a detailed look at the performance of these top apps, with data sourced from Sensor Tower.

Boots experienced a fluctuating download trend, starting at around 18.5K downloads in the last week of December 2021 and peaking at approximately 18K in the final week of March 2022. Weekly active users for the app ranged from about 126.5K to 120.6K, showing a general decline at the beginning of the quarter but recovering towards the end.

LOOKFANTASTIC - Beauty Shopping saw a steady increase in weekly downloads, beginning at 2.7K at the end of December 2021 and reaching nearly 5.7K by the end of March 2022. Active users also showed a positive trend, starting from 37.1K and ending at around 46.3K.

Superdrug - Beauty and Health maintained a consistent download rate, with weekly downloads ranging from around 4.8K to 5.3K. Active users remained relatively stable, fluctuating slightly between 14.8K and 13K throughout the quarter.

Cult Beauty: Beauty & Makeup showed a modest download trend, starting at 2.3K downloads in the last week of December 2021 and peaking at 4K in mid-March 2022. Specific active user data was not provided for this app.

The Perfume Shop – TPS App experienced a decline in weekly downloads, starting at 3.1K in the last week of December 2021 and decreasing to 1.1K by the end of March 2022. Active users fluctuated from 10.9K at the start of the quarter to around 9.9K by the end.

For more in-depth insights and detailed data, visit Sensor Tower.